History[ edit ] Xerox was founded in in Rochester as The Haloid Photographic Company,  which originally manufactured photographic paper and equipment. In Chester Carlsona physicist working independently, invented a process for printing images using an electrically charged photoconductor-coated metal plate  and dry powder "toner".
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Being an icon of innovation for years research carried out at Palo Alto Research Center and a leader in the copier market, Xerox experienced decades of success. However, things drastically changed from the year Moreover, the copying and printing giants around the world especially the Japanese companies were taking chunks of its market share.
What caused the downfall of Xerox? The downfall of Xerox is a result of technological change and management failure. The rapid change of the technology sector makes most of the technological companies suffer.
However, the biggest problem of Xerox is internal. The failure includes all of the following: Why did management problems arise at Xerox? There are many reasons: Half-way measures, failure to commercialize innovations. To sum it up the problems are due to lack of proper leadership, cooperation and trust.
In my opinion, Planning was good until the invention of ink-jet technology by HP. Another problem in planning was the top level managers could not come up with a strategy to commercialize the innovations made at Palo Alto Research Center PARC.
As a result they have lagged in developing digital products and by this time the Japanese companies have already taken over their market share.
The problem Xerox had with organizing was that there was no cooperation between individuals at the top level. Both Thoman and Allaire blame each other for the downfall of Xerox.
Leading involves energizing and enabling organizational members to organizational goals. So it is important that all the organizational members trust and like their leaders.
In Xerox, Thoman could not reach the goals as he was not liked by the board of directors and more importantly not trusted. Also, Thoman destroyed employee morale by massive sales force reorganization and hence could not become a good leader.
These failures led to the loss of market share to its competitors.
And Thoman could not do much to improve the situation as he was not completely trusted. By the time he thought that he could improve the situation he was fired. What does Xerox need to help turn the company around?
What Xerox needs to do now is to find options that increase revenues and minimize costs not only to recover its negative net incomes but also to rebuild employee morale as well as the bright prospects of customer demands. Xerox has two options.The End of Xerox as an American Icon by Jim Lundy On January 31, , Xerox announced that it gave up control of its ownership to Fuji Xerox, its long-term partner and occasional nemesis, to prevent activist shareholders from selling the company.
Xerox, in full Xerox Corporation, major American corporation that was a pioneer in office technology, notably being the first to manufacture xerographic plain-paper copiers.
Headquarters are in Norwalk, Connecticut. The company was founded in as the Haloid Company, a manufacturer and distributor of photographic paper.
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the rise and fall of xerox corporation due to introduction of now companies. Xerox was the first corporation to introduce a printing machine in , based on its patented photographic technology.
In the beginning Xerox with its introduction of the Xerox automatic, plain paper copiers) Xerox was empire of the copying industry (Xerox, ). With all they had accomplished Xerox had a unique position in the industry. Xerox has designed the company's talent management strategy to differentiate and foster rewarding careers for our employees and to develop the next generation of leaders.
See Leadership Team. Xerox In Focus Corporate Social Responsibility Report. Annual Report. Investor Relations.